The evolution of the digital era and the information age has rendered the entire world as a global village where in distance hardly matters. Customers from one corner of the globe can execute transactions from another corner of the globe. In such an advanced and technically prowess society, firms lose out on a major chunk of the market opportunity if they do not have any online presence.
Enhancing business through eCommerce and marketing offerings and services through e-marketing are few of the trending plans made by firms now a day. In such a scenario, the market is just ripe for online payment gateway service providers such as Authorize.Net. The Credit Card processing through Authorize.net is one of the driving forces behind the establishment of the firm and its emergence as one of the leading payment gateway firms across the globe.
Authorize.Net - Ups and Downs
Authorize.Net is a US based payment gateway service provider who specializes in providing seamless and online transactions using credit cards and online check systems. There offerings could be availed through their web sites as well as through other IP connections. With more than 200,000 merchants using the elite services of the firm, it was one of the promising players in the payment gateway industry. However, as all online ventures do, they were also subject to serious security threats which led to it complete revamping of the entire IT infrastructure and set of security protocols.
Payment integration through Authorize.Net
Currently Authorize.Net boasts of customer strength of over 400,000. Close to half a million merchants avail the best in class services of the payment service provider, and have integrated their eCommerce websites with the payment gateway provided by Authorize.Net.
The Credit card processing involves a set of simple steps which the user needs to employ in order to process their online payments. They can also opt to save their card information on the system. All the security systems and protocols have been revamped in order to ensure that customer data is kept completely safe and secure. Online customers are also provided with the option to avail the eCheck Payment Process through Authorize.Net where in they can also opt to pay in checks which involves an electronic transfer to funds from the sender’s account to the merchants’.
API integration for to and fro flow of data via Authorize.Net
eCommerce Payment Solutions have been increasingly linked to the eCommerce websites via application programming interface calls. These calls ensure that there is a free flow of data from the merchants’ website (or databases) to that of the payment gateway, and from the payment gateway back to the merchants’ data bases which in turn ensures that targeted campaigns can be designed for customers from around the world.
Under normal circumstances, customer specific data such as email address, their mobile number etc are provided by the eCommerce websites to the payment gateway so that the customer do not have to enter redundant information on the same. Conversely payment related information such as the transaction id, payment status etc are pushed back to the eCommerce sites so that they could plan the shipment and other engagement activities accordingly.