If you are planning on moving your offline business online, you must be considering building an eCommerce store. This is because eCommerce stores have the ability to help you generate regular sales and eventually increase those sales over time. While building one isn’t an easy task, knowing certain details and factors can help make your store work effectively. You need to keep in mind that customers prefer to shop online for their convenience and this is why it is imperative to create a lasting impression. So, to help you create an effective eCommerce store, here are some functions your eCommerce store must have:
1. Inclusive Product Details
If you have visited the leading eCommerce stores, such as Amazon, eBay and AirBnb, you might have noticed that all of these stores have pages which show product images and details. But what most eCommerce stores don’t have are specific requirements for the products which need to be catered. Therefore, always create a different product listing for different types of products.
For example, if you are providing gadgets, make sure to include a comprehensive product description so that shoppers and viewers can see what the specific product offers. You can even use social media websites, such as Facebook and Twitter, to promote your products. Recent reports show that 30% of people buy from the actual store and 70% are targeted to the store through the use of social media.
2. Search Box
This may sound a bit cliché but the beauty of an online store is that customers do not have to go through the hassle of check each and every item in the store, as they can use the Search Box to find the product they want. However, most eCommerce stores either forget or do not include a search box, and can drive away potential customers. Therefore, it is imperative to set up a high quality search box which can provide shoppers fast and effective details about the product they search for.
3. Product Walkthrough Guide
Studies show that eCommerce sales from 2015 to 2018 will rise from $347.3 to $491.5 billion. This means eCommerce stores are an effective way of boosting sales. And this is why it becomes imperative for your store to provide a product walkthrough. This will provide customers who ask questions about the best tips on product selection answers and will give them more knowledge about the benefits of your product, thus boosting sales.
4. Mobile Optimization
This is the age of smartphones and tablets. This is why it becomes imperative for businesses to create a mobile version of their websites as well. Recent studies show that approximately 65% of traffic to eCommerce stores comes from mobiles. So, do consider creating an easy-to-use mobile website for your eCommerce store, as this will help in boosting sales, In addition, also provide a custom navigation option on both versions of your website to help viewers and shoppers save time while browsing through different products.
So, now that you are familiar with the functions mentioned above, creating an effective eCommerce store for your business won’t be a problem.