Thursday 5 June 2014

Integrating Social Media Sites with your Magento online store

In today's online business world, most of the eCommerce stores are built based on Magento platform. More than 200,000 online store merchants trust that Magento is an ideal eCommerce solution for all types of eCommerce business. Magento is a feature rich open source eCommerce platform which allows merchant to easily manage the content, look, and functionality of his own online channel. Over thousands of Magento Modules are used in different ways to increase the performance of online store. Each module is developed with rich features that help merchants run a successful business in the eCommerce business industry.



Magento is a favorite choice for many users, developers, designers, online store merchants, etc. There are many reasons behind that. Some of the main reasons are:
  • Offer flexible admin panel to merchant to easily control his online store website.
  • Support multiple currencies and multiple languages to extend online store services from national to international level.
  • More than thousands of attractive themes are ready to provide an excellent and rich look to the online store website.
  • Integrated with more than 50 payment gateways to offer secure payment services in the Magento online store.
  • Capability to handle multiple stores, which means, Magento helps you to manage your multiple online stores within a single admin panel.
  • Analyses the performance of Magento online store and generates report about the best purchased product, best viewed product, low stock, sales, tax, and so on.
  • Some marketing tools of Magento include up-sells and cross-sells that help merchant to easily increase his business growth.
  • The order Management feature enables the merchant to edit, create, view and fulfill orders, all from one Administration Panel.
One of the biggest advantages of using the Magento platform for your online store is, it supports Social Media Site Integration. Magento is easily integrated with many social media sites such as Facebook, Twitter, LinkedIn, Yahoo, Google Plus, Pinterest, Instagram, and so on. By integrating social media sites with your online store, you can easily increase your traffic to your website. 

According to a survey, the average user on Facebook spends an average 15 hours and 33 minutes on Facebook per month and visits the site 40 times per month.

Facebook: Over 20 million people become fans of Facebook pages each day. Facebook is the largest social media site with more than 600 million active members and 250000 new daily registrants. By integrating this social media site with your Magento store, you can easily attract social media site users. There are some Magento extensions which helps you to allow your customers to “login into your website by using their Facebook account details”, “like”, “Share your product images and videos, etc.
According to BI Intelligence report - a research service from Business Insider, nearly 240 million MAUs (Monthly Active Users) visit Twitter site for a month.

Twitter: Twitter is one of the most popular social media websites around the world. It is an online social networking service and micro blogging service which allows the user to write short messages of 140 characters known as "tweets". If you integrate your site with Twitter you can provide seamless login experience to your visitors and thus you can improve the customer services.

Pinterest: The 3rd largest social network in the U.S. Pinterest is a social networking tool which allows users to share photos, videos, and files, arrange events, design projects, collecting different things, etc. To create an account on Pinterest site is very easy. By combining this site with your Magento online store, you can promote your store products and services in an easy and effective manner.

Conclusion

Integrating social media sites with Magento online store, you can grab attention of all your customers towards your website easily. By hiring an expert and perfect Magento Development team for your online store, you can attain the full benefits of social media integration. They develop your store with suitable modules, social media sites, and services. This is the best and simple way to reach your business goals easily.